The Voice of the Customer is playing a relevant role in today’s competitive markets. In fact, is common for customers to voluntarily review products and experiences.
This source of information is rich of insights, but comes if different forms, and it’s often unstructured. This makes it difficult to interpret on scale.
In this video I explain the difference between the most common types of Customer Feedback, and I share the 5 reasons why it would be important for your company.