Companies around the world are starting to understand that, in order to succeed, they must start focusing on their customers when making decisions. One might wonder if this strategy is worth it, but numbers show it actually is. Customers who find that a product perfectly meets their needs and comes with excellent support are more likely to remain loyal buyers and respond favorably to upselling. For example, research conducted by Bain & Company claims that increasing customer retention by 5% increases profits by 25% to 95%. This is the case of all industries, from complex products such as electronics, to more simple ones, like detergents for example.
The Review of the Week today is for Vanish Fabric Stain Remover. This single review allows the company to understand what is missing in their product or what could be improved, getting meaningful insights for Product Development department.
It may also be useful for the Marketing department, since it provides interesting insights about ingredients which have a bad reputation in their formula, and also about the Digital Marketing strategy and the usage of online ads.
Feel free to reach out (firstname.lastname@example.org) if you want to know more and I look forward to working with you in the future.