Review Of The Week: Too Faced ‘Better Than Sex’ Mascara

Cecilia Lopez Blog

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This week’s product review features a cosmetic product from Too Faced. We found out this week that Estée Lauder bought the brand (along with Becca Cosmetics).

We decided to feature one of Too Faced’s best-selling products: the Better Than Sex mascara. We dived into several sources of reviews and saw that this product has an incredible amount of 7,505 reviews only in Sephora.com. It has at least 403 reviews on Amazon.com and 729 reviews on Makeupalley.com.

We chose one review from Makeupalley.com, where the Better Than Sex mascara has an average star rating of 3.3 stars. Additionally, 49% of the reviewers stated that they would repurchase this product. The packaging has an average rating of 4.1 out of 5 and the price is perceived as a 3, in a scale from 1 to 5 (where 1 is perceived the least expensive).

Like many cosmetic products (especially mascaras), the reviews show polarized opinions and experiences. We want to show you all the detailed nuances of a consumer’s perception that you can discover just through a single review.

Check out the infographic below to discover how consumers feel about this product:

too-faced-better-than-sex-mascara

Click here to read the original review.

Click here to have your product’s consumer feedback analyzed!

Read the news about Estée Lauder and Too Faced here.

About the Author
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Cecilia Lopez

Cecilia is a marketing manager based in Amsterdam. She is passionate about helping brands listen to the voice of their customers.

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