Review Of The Week: Philips Hue

Cecilia Lopez Blog

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Today we are sharing a product review for Philips Hue, a connected lighting system for home. To be specific, we are talking about the Philips Hue White and Color Ambiance Starter Kit, with 3 A19 bulbs and a Bridge, 2nd Generation.

On this product has 406 reviews and 214 answered questions to this date (more than half the amount of reviews!). The product has an average star rating of 4.2 out of  5 stars. The ratings breakdown is shown in the following chart:


From this review, we learned that the product category is perceived as diverse. We also learned that the consumer researched the features of different brands thoroughly, before committing to a purchase. Our experience with this product category confirms that this is common within the consumer electronics category.

From one review, we learn that the main driver for this customer is to install more automation systems at home. This is why the controlling system disappoints her somewhat, since it’s limited to managing the lights and not other appliances. Nevertheless, the customer rates the product with 5 stars.

Check out the infographic below to discover what the consumer wrote about the product:



Click here to read the original review.

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About the Author

Cecilia Lopez

Cecilia is a marketing manager based in Amsterdam. She is passionate about helping brands listen to the voice of their customers.

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