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This week’s post shows how product reviews can provide insights about consumers’ brand engagement. We selected a review for Nike’s Men’s Air Monarch IV shoes.
This product has an incredible amount of 2,043 reviews to this date and 63 answered questions. The average rating of Nike’s Men’s Air Monarch IV training shoes is 4.5 out of 5 stars.
The star-rating breakdown is the following:
5 stars: 65%
4 stars: 19%
3 stars: 6%
2 stars: 4%
1 star: 6%
Given such a high rating and positive reviews, we looked into the negative experiences some consumers had with this product. We found this particular example of how a customer who purchased this product for the second time changed his opinion about the shoes.
Check out the infographic below to discover how consumers feel about this product:
Click here to read the original review.