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This week we chose a review for the Moroccanoil Treatment, which is the hair product that most likely kicked off the hype around argan oil as a miraculous ingredient in hair products.
The Moroccanoil Treatment has 1,207 consumer reviews on MakeupAlley.com to this date and an average star rating of 4.1 stars out of 5 (or lippies, as the MakeupAlley reviewers would call them). 75% of consumers stated that they would repurchase this product. The Package Quality was rated with 3.4 out of 5 points and the Price with 4 points, out of 5, which means it is positioned on the expensive side of the pricing spectrum.
We usually feature reviews that clearly tend towards a specific sentiment, whether it’s positive or negative. Today, we thought it would be very interesting to show an example of a review with 3 stars, namely, a neutral rating. The customer also describes that they have a “love and hate relationship with this product“, which seemed intriguing. And we broke down the review to understand why.
Click on the infographic below to discover why this consumer feels ambivalence towards the product:
Click here to read the original review.
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