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Usually, consumers write an online review and they move on to the next thing. However, some people realize that the product they reviewed is performing differently as time passes by. Some consumers decide to update their review describing their new experiences. This week, we present you with an example of an updated review.
We chose a baby care product, namely the Medela Breastmilk Bottle Set (5 ounce, 3 count). On Amazon.com, this product has 1,008 consumer reviews and 91 answered questions to this date. The Medela bottle set has an average star rating of 4.3 stars out of 5. See the star rating breakdown in the chart below:
This particular review started with a somewhat negative sentiment. Even though the customer was not feeling entirely satisfied, they perceived the product as good enough as a temporary solution to a specific need. Unfortunately, they experienced some problems with the product later on. This motivated them to edit their initial review.
Click on the infographic below to discover why the customer decided to update their review:
Click here to read the original review.
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