As stated in this article, using sentiment analysis to look at product analytics can help your company keep an eye on what’s working—and what’s not. Some companies have such an extensive portfolio of SKUs that it is not hard to lose track of customer perception about specific features that satisfy them or not. Sometimes it is a minor feature, that may be really costly to fix for a small benefit. On the other hand, it might be also a more important feature, that as soon as fixed, could save companies millions of euros.
The Review of the Week today is for Logitech product, MX900 Backlit Keyboard and MX Master Mouse Combo. This review provides a good example of the value customers bring to generate insights specially regarding product development. From this single review, companies like Logitech can understand which features should be improved in this specific product. After analyzing thousands of reviews like this one, the Wonderboard is able to also realize which features should be prioritized, by checking what is more relevant for customers to evaluate a product from 1 to 5 stars. At the end of the day, analyzing all this data through the Wonderboard is not only time saving, it is also cost saving.
Feel free to reach out (firstname.lastname@example.org) if you want to know more and I look forward to working with you in the future.