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Lancome has been a subsidiary of L’Oreal for over 50 years. During that time, the brand has made a name for itself through its associations with actresses, supermodels, artists and performers. As this week’s review shows, the emphasis on branding could be leading to compromise on product development. Lancome needs to use insights from its customers to fix the issues with product, else the brand may find itself losing loyal customers to more innovative brands.
The Lancome Teint Idole Ultra Long Wear Foundation has 2915 online reviews on sephora.com to this date. This product has an average star rating of 4.4 out of 5 stars.
Click on the infographic below to find out why customers think Lancome needs to work on improving the quality of its products :
Click here to read the original review
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