Review Of The Week: Nespresso Inissia

Cecilia Lopez Blog

The product review analysis of this week highlights the importance of post-purchase engagement. For this purpose, we selected a Nespresso product, namely the Inissia espresso maker. On Amazon, this product has 593 customer reviews to this date and an average rating of 4.4 out of 5 stars. There are also 140 answered questions featured on this product’s Amazon page. The star-rating …

Review Of The Week: GHD Eclipse Flat Iron

Cecilia Lopez Blog

This week, we learned that COTY agreed to acquire GHD and that is why we selected one of their product’s reviews. Therefore we selected the popular Eclipse Professional Performance Styler Tri-Zone Technology flat iron, as it is one of their most reviewed products. We checked out Amazon and found out that this product has 134 reviews to this date and and average …

Review Of The Week: Garnier’s Micellar Water

Cecilia Lopez Blog

It’s incredible all you can learn from a single product review. We selected Garnier’s Micellar Cleansing Water for our first official Review Of The Week. After diving into MakeupAlley, this is what we learned about Garnier’s Micellar Water this week. The product has 470 reviews to this date. The average rating is 4/5, which is pretty high. According to MUA’s …

New Section: Review Of The Week

Cecilia Lopez Blog

We are happy to share with you our new section, called Review Of The Week, where you will find examples of insightful reviews written about any kind of product or service.  Every week, you will find a new online review and a breakdown of the learnings that are contained in it. You will see the positive remarks highlighted with green and the negative ones with …

What Drives Consumers to Write Product Reviews?

Wonderflow Blog

If you ever search through e-commerce sites like Amazon you might find it surprising that there can be more than 1,000 reviews on an extension cord (https://goo.gl/KIBmLG) and only a handful of reviews for the TV that some consider the best to buy this year. It raises important questions such as what drives consumers to write a review? Is it …

Why Banks Should Start Reading Online Reviews

Wonderflow Blog

A few years back, only the ones close to you would have heard about the terrible or amazing experiences you had with a brand. Now, you can find it all over the web. This transparent way of communicating allows for anyone across the globe to read about what you have to say.

How Customers and 3D Printers Will Compete with Leading Manufacturers

Wonderflow Blog

It has made an entrance into consumers home and the question is what will it bring? The 3D printer is not typically a new technology, being first introduced in the 1980s for manufacturers as a fast and cost effective method for creating prototypes. The 3D products are created by laying down successive layers of material in a printer until the …

Wonder Interviews: Fred Rocha, Memeoirs

Wonderflow Blog

First of a series of interviews with founders and executives from technology-driven companies. Today’s entrepreneur is Fred Rocha, COO and founder ofMemeoirs. The company transforms conversations into books and sells them all over the world.

Revolutionary R&D from consumer reviews

Wonderflow Blog

We can summarise our previous post by saying that stores use reviews to sell more and build trust, while brands use them to create marketing campaigns. However I can tell that they’re still not getting the best out of them. Indeed, why on earth don’t brands use reviews to build better products?