Why is e-commerce winning against retail?

Bernat Masurier Blog

Description E-commerce is growing at very fast pace, eating the shares of traditional retail. In certain product categories the online/offline ratio is still vastly in favour of offline shopping, however, the situation is different in some highly competitive verticals. Why is e-commerce winning against retail in certain categories? The majority would say because of price. I tend to disagree with …

Review of the week: Dr. Scholl Comfort and Energy Work Insoles

Carina Cleto Blog, Review of the week

As you might see in this article from our blog, 70% of customers consult product reviews before making a purchase, so they can absolutely assist in boosting revenue. That is one of the reasons why understanding in detail about what customers care about is so important, so brands can improve their marketing communication, or even product features. The Review of …

Types of Customer Feedback

5 Types of Customer Feedback and How to Collect Them

Cody Slingerland Blog

No matter how you feel about customer feedback, there’s no denying the value it can bring to your business. In a world where competition is high, knowing your customers’ thoughts on your service can aid all aspects of your company, from product development to marketing strategies. However, simply knowing what your customers are saying isn’t enough to grow your business. In …

Review of the week: Vanish Fabric Stain Remover

Carina Cleto Blog, Review of the week

  Companies around the world are starting to understand that, in order to succeed, they must start focusing on their customers when making decisions. One might wonder if this strategy is worth it, but numbers show it actually is. Customers who find that a product perfectly meets their needs and comes with excellent support are more likely to remain loyal …

Review of the week: Veet hair remover cream

Bernat Masurier Blog, Review of the week

Accumulating reviews for products and services has many benefits. Especially in some industries, such as Cosmetics and Body care, reviews are essential to understanding the pros and cons of your product, how is it working against competitors and if customers would recommend your product. Reviews can increase confidence in potential buyers and they can even be used to activate seller ratings …

Customer Centric Organization

How to Become a Customer-Centric Organization: An Introductory Guide

Cody Slingerland Blog Leave a Comment

Being a customer-centric organization is something of a trend lately, but it takes more than a few staff meetings or customer surveys to truly become one. Some of the world’s most popular companies have been working on their customer centricity strategy for decades—and they have the results to show for it. This introductory guide will cover customer centricity and why …

Review of the week: ULTIMATE EARS

Bernat Masurier Blog

Since day one we specialised in making complex text analysis simple and accessible by everyone. We strongly believe that learnings from consumer data should be on everyone’s desk, and not filtered by technical people. As a consequence, we developed technologies and processes that make the life of corporates much easier than before.  In the last years, we already transformed 20 …

NLP Examples

12 NLP Examples: How Natural Language Processing is Used

Cody Slingerland Blog Leave a Comment

AI technology for businesses is an increasingly popular topic and all but inevitable for most companies. It has the power to automate support, enhance customer experiences, and analyze feedback. While implementing AI technology might sound intimidating, it doesn’t have to be. Natural language processing (NLP) is a form of AI that is easy to understand and start using. It can …

Review of the week: Polar watch Vantage V

Bernat Masurier Blog, Review of the week

You’ve probably heard the term sentiment analysis before but never really took much notice of how important it can be for your company. Wonderflow offers many tools that help brands discover the “why” behind customer feedback (ex. Why do customer dislike X feature?). This is because the language people are using can be mined to discover their true emotions and …

Best Survey Method

The Best Survey Method: 11 Experts Weigh In

Cody Slingerland Blog

What’s the best survey method? Is there really a top choice when it comes to collecting valuable feedback from your customers? As a platform that helps many enterprise companies make sense of feedback and reviews, we were curious to find out if there really is a specific method that brands find most effective. That’s why we reached out to a …