Why traditional market research alone is not enough

Carina Cleto Blog

Market Research started to be put in practice in 1930, in United States. Back in those days, advertisers started to realize the significance of demographics for creating successful campaigns. Of course the resources were limited, so the solution they could …

Why using a Chatbot can be extremely risky

Carina Cleto Blog

Today’s video is about a really trendy subject: chatbots. While very useful in some cases, specially for predetermined questions, it might be really risky in others. Instead of delivering a good user experience, it might frustrate customers, since chatbots’ technologies …

3 things each product marketer should know

Carina Cleto Blog

If you are a Product Marketer or are interested about this field, this video is for you. By watching it you’ll learn which are the three essential things that each product marketing person should know to have enough evidence and …

How to train a computer to do text analysis

Carina Cleto Blog

If you follow our blog you might have realized the great amount of benefits companies can find using NLP. In this post, for example, our CEO Riccardo Osti explains the difference between Social Media Learning and NLP, allowing us to …

Why you should analyse the NPS data

Carina Cleto Blog

NPS is considered one of the best ways to measure customer loyalty for a company’s brand, products or services. Every once in a while, companies receive tons of data related to it, but the difficulty to analyse it all makes …

Manage Customer Feedback Correctly

Carina Cleto Blog

Many companies claim being customer-centric. However, just a few are really able achieve it. In some of our previous videos, we’ve explained how to switch your company from product-centric to customer-centric and why consumer feedback is so important for your …

Why is so difficult to predict the future?

Carina Cleto Blog

Predicting future, in many different fields, might be a hard task. If you play with stocks, for example, you might have realized that. Even though economists give you recommendations about best companies to invest, a single video that turns viral …