Customer Experience Software

35+ Best Customer Experience Software Platforms of 2018

Cody Slingerland Blog

Providing quality customer service is not only about answering product questions, solving problems, or responding to feedback. It starts with market research, a fine-tuned website, and an optimized marketing funnel, then continues after the sale with customer support and loyalty programs. Therefore, a business might require several different kinds of customer experience software in order to enhance the buyer’s journey. …

Review of the week: L’Oréal Paris Makeup Lash Paradise Mascara

Bernat Masurier Blog

The cosmetic industry has continued to record a significant strong growth over the years and emerged as one of the industries holding the highest potential for further development and growth. The survival of your business depends on how well you respond to and improve your customer’s experience. Listening to the voice of the customer, allows L’Oreal to understand the customer …

Sentiment Analysis

10 Sentiment Analysis Examples That Will Help Improve Your Products

Cody Slingerland Blog

You’ve probably heard the term sentiment analysis before but never really took much notice of how important it can be for your company. But you should. The term refers to mining the opinions of your customers. If done properly, sentiment analysis can reveal gold mines inside the thoughts and opinions of your customers. There are dozens of different ways you …

Review of the Week: Clarins Super Restorative Total Eye

Bernat Masurier Blog, Review of the week

In this review of the week, we decided to analyze a product from Clarins, Nº1 in Luxury Skincare brands in Europe. Beauty brands that innovate quickly and respond swiftly to consumer feedback and spontaneous trends are enjoying the benefits of high volume sales, more market share and consumer loyalty. Cosmetic Industry is starting to act fast and listening and thriving …

Text analysis and modern market research methodology

Wonderflow Blog

Our methodology Since day one we specialised in making complex text analysis simple and accessible by everyone. We strongly believe that learnings from consumer data should be on everyone’s desk, and not filtered by technical people. As a consequence, we developed technologies and processes that make the life of corporates much easier than before. In the last years, we already …

Review of the week: Shiseido Benefiance Wrinkleresist24

Bernat Masurier Blog

For the last three weeks, we have been focused on the competitive market of Smartphones. We will now start a new trilogy of Review of the Week where we are going to analyze some reviews from the most important cosmetics brands in the world. Cosmetics is one of the markets that receive more consumer feedback in the world, the clients …

Review of the week: Motorola G6

Bernat Masurier Blog, Review of the week

This is the third and last Review of the Week related to the competitive market of smartphones. This week we analyze a Review of the new Motorola G6, are the consumers satisfied with it? What drive customers to purchase this model rather than competitors? By reading this review Motorola can make strategic decisions to reduce cost and increase market share. …

Focus Group Questions

50+ Focus Group Questions to Ask for Valuable Customer Feedback

Cody Slingerland Blog

A focus group can be extremely helpful to get into the mindset of your customers and receive genuine, helpful feedback for your company. Using a focus group over other methods of customer feedback will allow you to have a full, multi-participant discussion about your product – versus stagnant answers on a computer screen. It will also allow you to interact …

Customer Experience Analysis

Customer Experience Analysis: 5 Steps to Happy Customers

Cody Slingerland Blog

Over the years, technology has brought businesses closer and closer to their customers. Companies can send an email, pop up as an ad on a social media feed, make sales calls, send notifications straight to a smartphone, and engage in any number of other activities that bring a business into a customer’s life. Because of this, it’s simpler than ever …

Text Analysis

Text Analysis 101: An In-Depth Guide for Beginners

Cody Slingerland Blog

If your business is seeking to grow, there’s one key factor in making that happen: keeping up with the rapid advancements in technology. These days, this can seem like an overwhelming task. There’s so much new technology available on a corporate level that it can be difficult to sort through it all and decide what’s worth the money and time. …