How to Analyze and Collect Employee Feedback

How to Collect and Analyze Employee Feedback to Increase Satisfaction

Cody Slingerland Blog

Employees spend most of their time at work — that’s why they expect to be happy doing their jobs. Happiness in the workspace is not just something employees dream of. They actively hunt down jobs that will bring them joy, even if it is at the expense of a higher paycheck. This search for happiness in the workspace can be …

5 reasons why reviews are essential for ecommerce

Carina Cleto Blog

A few weeks ago, our CEO Riccardo Osti made a video about the importance of reviews for traditional retail. Today, he’ll explain you the importance of reviews also for ecommerce businesses. They are not only extremely valuable for the products, but for the online stores themselves. As you’ll see, this happens for several reasons: They create trust, They are freely …

Why traditional market research alone is not enough

Carina Cleto Blog

Market Research started to be put in practice in 1930, in United States. Back in those days, advertisers started to realize the significance of demographics for creating successful campaigns. Of course the resources were limited, so the solution they could implement was, for example, organizing focus groups, running face to face interviews, or sending questionnaires. Nowadays, companies keep conducting Market …

Why using a Chatbot can be extremely risky

Carina Cleto Blog

Today’s video is about a really trendy subject: chatbots. While very useful in some cases, specially for predetermined questions, it might be really risky in others. Instead of delivering a good user experience, it might frustrate customers, since chatbots’ technologies are not yet advanced enough to really interact as a human being. In this video our CEO Riccardo Osti will …

3 things each product marketer should know

Carina Cleto Blog

If you are a Product Marketer or are interested about this field, this video is for you. By watching it you’ll learn which are the three essential things that each product marketing person should know to have enough evidence and make the right decisions. This will help you to have more satisfied customers, since you’ll learn how to deliver the …

Predictive Analytics

What are Predictive Analytics & How Can They Provide a Competitive Advantage?

Cody Slingerland Blog

Big data is not a new thing, but many business leaders are at a loss with how to manage their knowledge assets to their full advantage. Long gone are the days where companies could simply look at consumer research and make an intuitive guess for the best move forward. Today, with AI, machine learning, and oceans of data just waiting to ...

How to train a computer to do text analysis

Carina Cleto Blog

If you follow our blog you might have realized the great amount of benefits companies can find using NLP. In this post, for example, our CEO Riccardo Osti explains the difference between Social Media Learning and NLP, allowing us to realize how deep this technology may go in order to interpret and analyse texts. However, you might wonder: how does …

Customer Feedback Management

What is Customer Feedback Management & How Can It Improve Customer Experience?

Cody Slingerland Blog

Love it or hate it, customer feedback is essential for any business. It’s one of the best ways companies can improve their products and services which, in turn, will boost the success of their business. But not only that, feedback improves the Customer experience (CX) as well. And by using Customer Feedback Management (CFM), you can make sure all of that important feedback …

Why you should analyse the NPS data

Carina Cleto Blog

NPS is considered one of the best ways to measure customer loyalty for a company’s brand, products or services. Every once in a while, companies receive tons of data related to it, but the difficulty to analyse it all makes them to not make the best use of it. In this video, our CEO Riccardo Osti explains why this data …

Manage Customer Feedback Correctly

Carina Cleto Blog

Many companies claim being customer-centric. However, just a few are really able achieve it. In some of our previous videos, we’ve explained how to switch your company from product-centric to customer-centric and why consumer feedback is so important for your business. This week, our CEO Riccardo Osti is advising you ask yourself 3 Questions to understand if you are managing …