How are Amazon Vine reviews different from non-Vine reviews?

Cecilia Lopez Blog

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By now, you probably understand the value of online product reviews for your brand. They provide you with tons of insightful information about what your consumers really perceive about your products.

If you want to know more about what you can learn from online reviews, please download this white paper.

You most likely have heard about Amazon Vine, an initiative in which Amazon invites some customers to write reviews of products they receive for free from participating vendors. This practice is known as incentivized reviews.

So far, sites like Amazon have not allowed companies to actually pay consumers for their reviews. Amazon’s regulations are an effort to maintain a fair and transparent review and rating system for their online shoppers. However, the practice of incentivized reviews had prevailed.

Lately, some questions about the effect of incentivized reviews have arisen. A study by ReviewMeta indicated that this kind of reviews can result in higher average ratings, versus those reviews that are not incentivized. Amazon reacted by updating their community guidelines which translate into banning this practice, except for the Amazon Vine program.

At Wonderflow, we are aware of the importance distinguishing incentivized reviews from regular organic reviews. That is why we made sure that our solution gives our customers the option of identifying the incentivized reviews. Our customers are able to compare the analysis of all the reviews together or filter out the incentivized reviews. They can also see the specific performance of the incentivized reviews in case they were part of a campaign. This feature is also enabled for competing products.

Check out all the other features of our solution and the kind of insights you can get from it. 

Want to see an example of our approach to analyze consumer feedback? Check out our blog section “Review Of The Week”, where you will find real-life reviews with our analysis of them.

About the Author

Cecilia Lopez

Cecilia is a marketing manager based in Amsterdam. She is passionate about helping brands listen to the voice of their customers.

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