Review Of The Week: Moroccanoil Treatment

Cecilia Lopez Blog

This week we chose a review for the Moroccanoil Treatment, which is the hair product that most likely kicked off the hype around argan oil as a miraculous ingredient in hair products. The Moroccanoil Treatment has 1,207 consumer reviews on MakeupAlley.com to this date and an average star rating of 4.1 stars out of 5 (or lippies, as the MakeupAlley reviewers would call …

Review Of The Week: Gillette Venus Swirl

Cecilia Lopez Blog

Some weeks ago, we published an article about incentivized online product reviews. This week, we want to show you our analysis of one of them. We went to gillettevenus.com and selected the popular Gillette Venus Swirl razor. This product has 983 product reviews on said channel and an average star rating of 4.42 out of 5 stars. It is also stated that 82% …

Review Of The Week: Huawei Honor 8

Cecilia Lopez Blog

This week, we chose a special product review. It’s special because the site where it was taken from shows that the brand actually listens and reacts to the reviews that consumers write. Unfortunately, it is not very common to come across public interactions between brands and consumers outside of social media. This week’s review is for the Huawei Honor 8 …

Review Of The Week: Sennheiser HD 598 Headphones

Cecilia Lopez Blog

In this post we have a product review for Sennheiser HD 598 Over-Ear Headphones. We dived into this product’s reviews on Amazon.com and discovered that it has an impressive amount of 2,831 reviews and 505 answered questions to this date. The ratings are very favorable, with an average rating of 4.6 out of 5 stars. As usual, the ratings breakdown is …

Review Of The Week: Schwarzkopf OSiS+ Dust It

Cecilia Lopez Blog

This week we have a product review for Schwarzkopf OSiS+ Dust It Mattifying Powder, a professional hair styling product. On Amazon.com, this product has 674 reviews and 16 answered questions to this date. This product has an average star rating of 4.3 out of  5 stars. The ratings breakdown is shown below: This product review is a clear evidence that voluntarily generated consumer feedback …

Wonderflow is the winner of the Martech Startup Award 2016

Cecilia Lopez PR

We have excellent news. Wonderflow is the winner of the Martech Startup Award 2016! The Martech Startup Award is a prize for companies that make software for marketing, commerce, CRM, social, customer services and/or analytics. This prize was awarded for the first time in 2015. Amongst several companies offering valuable and innovative solutions to the marketing industry, Wonderflow won the …

Review Of The Week: Philips Hue

Cecilia Lopez Blog

Today we are sharing a product review for Philips Hue, a connected lighting system for home. To be specific, we are talking about the Philips Hue White and Color Ambiance Starter Kit, with 3 A19 bulbs and a Bridge, 2nd Generation. On Amazon.com this product has 406 reviews and 214 answered questions to this date (more than half the amount of …

Review Of The Week: Garmin Forerunner 235

Cecilia Lopez Blog

This week’s product review is for a Garmin product, namely the Forerunner 235. After checking Amazon.com, we found that this product has 594 customer reviews and 385 questions answered to this date. The product has an average star rating of 4.2 out of 5 stars. See the rating breakdown below: This review is evidence of how customers feel more and more empowered. They …

How are Amazon Vine reviews different from non-Vine reviews?

Cecilia Lopez Blog

By now, you probably understand the value of online product reviews for your brand. They provide you with tons of insightful information about what your consumers really perceive about your products. If you want to know more about what you can learn from online reviews, please download this white paper. You most likely have heard about Amazon Vine, an initiative in which …

Review Of The Week: Too Faced ‘Better Than Sex’ Mascara

Cecilia Lopez Blog

This week’s product review features a cosmetic product from Too Faced. We found out this week that Estée Lauder bought the brand (along with Becca Cosmetics). We decided to feature one of Too Faced’s best-selling products: the Better Than Sex mascara. We dived into several sources of reviews and saw that this product has an incredible amount of 7,505 reviews only in Sephora.com. It …