Wonder Interviews: Fred Rocha, Memeoirs

Bernat Masurier Blog

First of a series of interviews with founders and executives from technology-driven companies. Today’s entrepreneur is Fred Rocha, COO and founder ofMemeoirs. The company transforms conversations into books and sells them all over the world.

Revolutionary R&D from consumer reviews

Bernat Masurier Blog

We can summarise our previous post by saying that stores use reviews to sell more and build trust, while brands use them to create marketing campaigns. However I can tell that they’re still not getting the best out of them. …

The importance of leveraging consumer reviews

Bernat Masurier Blog

Customer reviews have never been more important than today. Almost 80% of online shoppers wrote a product review once in their life. Customers consider reviews more important than any kind of advertising or marketing campaign. An impressive 90% say that …