If you ever search through e-commerce sites like Amazon you might find it surprising that there can be more than 1,000 reviews on an extension cord (https://goo.gl/KIBmLG) and only a handful of reviews for the TV that some consider the best to buy this year. It raises important questions such as what drives consumers to write a review? Is it …
A few years back, only the ones close to you would have heard about the terrible or amazing experiences you had with a brand. Now, you can find it all over the web. This transparent way of communicating allows for anyone across the globe to read about what you have to say.
We have just launched our new brand. We believe it reflects our passion and commitment for consumer-based innovation. The logo comes with new fonts, design and a renewed company statement, Advanced Consumer Feedback Analysis.
It has made an entrance into consumers home and the question is what will it bring? The 3D printer is not typically a new technology, being first introduced in the 1980s for manufacturers as a fast and cost effective method for creating prototypes. The 3D products are created by laying down successive layers of material in a printer until the …
Our presentation at the 2015′s CeBIT in Hannover, Germany. Feel free to share.
First of a series of interviews with founders and executives from technology-driven companies. Today’s entrepreneur is Fred Rocha, COO and founder ofMemeoirs. The company transforms conversations into books and sells them all over the world.
Why should brands analyse reviews to build better products? Because customers write what they need inside reviews.
We can summarise our previous post by saying that stores use reviews to sell more and build trust, while brands use them to create marketing campaigns. However I can tell that they’re still not getting the best out of them. Indeed, why on earth don’t brands use reviews to build better products?
Customer reviews have never been more important than today. Almost 80% of online shoppers wrote a product review once in their life. Customers consider reviews more important than any kind of advertising or marketing campaign. An impressive 90% say that consumer opinions influenced their purchase decision.