Manage Customer Feedback Correctly

Carina Cleto Blog

Many companies claim being customer-centric. However, just a few are really able achieve it. In some of our previous videos, we’ve explained how to switch your company from product-centric to customer-centric and why consumer feedback is so important for your business. This week, our CEO Riccardo Osti is advising you ask yourself 3 Questions to understand if you are managing …

What is consumer feedback and why it is so important to your business?

Bernat Masurier Blog

  The Voice of the Customer is playing a relevant role in today’s competitive markets. In fact, is common for customers to voluntarily review products and experiences. This source of information is rich of insights, but comes if different forms, and it’s often unstructured. This makes it difficult to interpret on scale. In this video I explain the difference between …

Why is so difficult to predict the future?

Carina Cleto Blog

Predicting future, in many different fields, might be a hard task. If you play with stocks, for example, you might have realized that. Even though economists give you recommendations about best companies to invest, a single video that turns viral from a customer complaining about an experience might affect predictions, lowering prices of these stocks. In the Customer Feedback Management …

How is E-commerce influencing traditional retail

Carina Cleto Blog

It’s proven that more or less 90% of customers read online reviews before making the final decision on what product or service to buy. This is directly affecting how customers are making decisions, and so it is essential for traditional retailers to be aware of it, in order to make more strategical decisions. As you can see in this video, now-a-days …

What is the difference between Social Media Listening and NLP?

Bernat Masurier Blog

Description What are social media listening and NLP technologies? In today’s video, we are going to define these two approaches of communication and discover what can we learn from them, their accuracy and their data sources.   Here below you can find, everything that has been said on the video: SOCIAL MEDIA LISTENING AND NLP, THE DIFFERENCE Hello everyone, I …

How to manage a retail network

Bernat Masurier Blog

Description Product quality and customer service are the most important aspects to create a deeper and more intimate experience. These aspects are not only the most important, but they are also the most difficult ones to manage and improve. A couple of real-life examples will help us to discover which are the secrets to make quality and service, good and …

Stop asking questions: why you should stop asking questions to your customers

Bernat Masurier Blog

Description It is a common practice for companies to send out surveys and questionnaires to their clients. But usually, brands want answers to questions that are not interesting from a customer perspective. In today’s video, we will discuss what is the proper way to get the most meaningful insights from customers.   Here below you can find, everything that has …

Review of the Week: Logitech MX900 Backlit Keyboard and MX Master Mouse Combo

Carina Cleto Blog, Review of the week

As stated in this article, using sentiment analysis to look at product analytics can help your company keep an eye on what’s working—and what’s not. Some companies have such an extensive portfolio of SKUs that it is not hard to lose track of customer perception about specific features that satisfy them or not. Sometimes it is a minor feature, that …

How good are humans in text analysis?

Bernat Masurier Blog

Description Accuracy is a measure of the capability of technology to interpret a text correctly. Some companies claim the accuracy of their technology is 99%, is that even possible? In today’s video, we are going to refute some myths about text analysis, and we are going to discover the best way to achieve a high level of accuracy.   Here …

Review of the Week: Pedigree Dentastix Dog Dental Treats

Carina Cleto Blog, Review of the week

There are plenty of reasons why becoming customer-centric is turning more relevant now-a-days. Here in this post you can find some arguments defending the importance of improving loyalty rates, since “companies can expect to spend $0.28 to earn another dollar of revenue from an existing customer. Meanwhile, it costs $1.18 to earn another dollar from a new customer”. This means …