How to Turn Customer Feedback into Valuable Insights

Learn how to use customer feedback to guide product improvement and marketing decisions.


This free guide will cover the following:

  • What is customer feedback?
  • Why is customer feedback important?
  • How to turn customer feedback into insights

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By downloading this whitepaper you will discover:
  • What voluntarily generated consumer feedback is.
  • The different types of voluntarily generated consumer feedback.
  • The main channels on which companies receive voluntarily generated consumer feedback.
  • The motivations of customers that engage in providing feedback to companies.
  • What can be learned from call centre data.
  • What kind of insights can be extracted from online product reviews.