What is Consumer Feedback
Want to optimise your marketing strategy?In today’s competitive business environment, consumer-centric brands tend to thrive. They understand the importance of using consumer feedback and they use it as a reference to develop and adapt their product and brand strategies. This document offers you an overview of how you can leverage actionable insights from consumer feedback.
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- A clear definition of what consumer feedback is.
- A description of the main sources where consumer feedback can be found.
- How consumer feedback provides you key information for the product development process.
- How it can help you monitor your products’ performance along the product’s life cycle.
- How it can help you improve your customer retention.
- The role of consumer feedback in making more accurate data-driven decision