How To Analyse Consumer Feedback

Analyse call center data and online product reviews

Companies receive consumer feedback from different sources. This feedback also comes in diverse languages, formats and has a wide array of purposes. This document offers you an overview of the most important types of voluntarily generated consumer feedback.

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By downloading this whitepaper you will discover:
  • What voluntarily generated consumer feedback is.
  • The different types of voluntarily generated consumer feedback.
  • The main channels on which companies receive voluntarily generated consumer feedback.
  • The motivations of customers that engage in providing feedback to companies.
  • What can be learned from call centre data.
  • What kind of insights can be extracted from online product reviews.