Types of Customer Feedback Analysis

Shivank Blog

In an age where there is abundance of data, brands need to apply different approaches to customer feedback analysis in order to understand the next steps necessary to foster their growth. There are a variety of metrics that can be evaluated from customer feedback such as brand reputation, product perception and customer satisfaction. Each metric can help brands understand how …

The Potential of Product Reviews

Shivank Blog

  The Importance of Product Reviews Over the past few years, the importance of reviews has only increased in magnitude. Since ages, people have relied on recommendations, feedback and reviews for day to day decisions. From the best deal at the nearest supermarket to the newest movie released last week, word of mouth has always played an important role in …

Review of the week : Pantene Pro-V Foam Conditioner

Shivank Blog

This week we chose a review of the Pantene Pro-V Foam Conditioner. This review was written by a customer who took part in product testing. The customer is an expert in this product domain which makes the observations particularly valuable to the brand. The Pantene Pro-V Foam Conditioner has 767 online reviews on Amazon.de to this date. This product has an average …

KPMG about Wonderflow and the value of online customer reviews

Cecilia Lopez PR

We ran a project together with KPMG in order to analyze customer reviews for some of the largest Dutch insurance companies. This resulted in one article published on their blog. The article does not only address the impact of online reviews on consumer choices but also explains why it can be challenging to extract solid conclusions from this type of feedback. …