Types of Customer Feedback Analysis

Shivank Blog

In an age where there is abundance of data, brands need to apply different approaches to customer feedback analysis in order to understand the next steps necessary to foster their growth. There are a variety of metrics that can be evaluated from customer feedback such as brand reputation, product perception and customer satisfaction. Each metric can help brands understand how …

The Potential of Product Reviews

Shivank Blog

  The Importance of Product Reviews Over the past few years, the importance of reviews has only increased in magnitude. Since ages, people have relied on recommendations, feedback and reviews for day to day decisions. From the best deal at the nearest supermarket to the newest movie released last week, word of mouth has always played an important role in …

Review of the week : Pantene Pro-V Foam Conditioner

Shivank Blog

This week we chose a review of the Pantene Pro-V Foam Conditioner. This review was written by a customer who took part in product testing. The customer is an expert in this product domain which makes the observations particularly valuable to the brand. The Pantene Pro-V Foam Conditioner has 767 online reviews on Amazon.de to this date. This product has an average …

Review of the week: Logitech G502 Gaming Mouse

Shivank Blog

This week we chose a review of the Logitech G502 Gaming Mouse. This review was given by a new customer of the brand who had previously owned the Razer Deathadder 2013. Despite being happy with the mouse from Razer, this customer decided to switch to the Logitech mouse. The Logitech G502 Gaming Mouse has 1063 online reviews on Amazon.de and 135 …

Review of the week: Air Wick Freshmatic

Cecilia Lopez Blog

This week we bring you another online review in which the customer service is discussed. This customer thought they had received a defective product and felt, of course, unsatisfied. However, after a very pleasant experience with the customer service department, they did not only found out the cause of the problem but completely changed their perception of the brand. The product in question …

Review of the week: Medela Breastmilk Bottle Set

Cecilia Lopez Blog

Usually, consumers write an online review and they move on to the next thing. However, some people realize that the product they reviewed is performing differently as time passes by. Some consumers decide to update their review describing their new experiences. This week, we present you with an example of an updated review. We chose a baby care product, namely the Medela …

Review Of The Week: Moroccanoil Treatment

Cecilia Lopez Blog

This week we chose a review for the Moroccanoil Treatment, which is the hair product that most likely kicked off the hype around argan oil as a miraculous ingredient in hair products. The Moroccanoil Treatment has 1,207 consumer reviews on MakeupAlley.com to this date and an average star rating of 4.1 stars out of 5 (or lippies, as the MakeupAlley reviewers would call …

Review Of The Week: Gillette Venus Swirl

Cecilia Lopez Blog

Some weeks ago, we published an article about incentivized online product reviews. This week, we want to show you our analysis of one of them. We went to gillettevenus.com and selected the popular Gillette Venus Swirl razor. This product has 983 product reviews on said channel and an average star rating of 4.42 out of 5 stars. It is also stated that 82% …

Review Of The Week: Huawei Honor 8

Cecilia Lopez Blog

This week, we chose a special product review. It’s special because the site where it was taken from shows that the brand actually listens and reacts to the reviews that consumers write. Unfortunately, it is not very common to come across public interactions between brands and consumers outside of social media. This week’s review is for the Huawei Honor 8 …