Lessons from Amazon : How to predict what customers will buy

Shivank Blog

With a revenue of over $135 billion, Amazon has become the world’s largest online retailer and continuously drives record breaking sales. They have reached this type of success by building an expertise in operational perfection, platform optimization and a high percentage of repeated purchases across various product verticals. An integral part of driving customer purchases is using insights from customer …

Review of the week : Huawei Mate 9

Shivank Blog

This week we analyze a review of the Huawei Mate 9. This review was written by a customer who has experience using high end smartphones and thus his expectations from this Huawei device are very high. While Huawei continuously improves its product offerings and has become a dependable player in this market, this review shows that their long term success …

Types of Customer Feedback Analysis

Shivank Blog

In an age where there is abundance of data, brands need to apply different approaches to customer feedback analysis in order to understand the next steps necessary to foster their growth. There are a variety of metrics that can be evaluated from customer feedback such as brand reputation, product perception and customer satisfaction. Each metric can help brands understand how …

The Potential of Product Reviews

Shivank Blog

  The Importance of Product Reviews Over the past few years, the importance of reviews has only increased in magnitude. Since ages, people have relied on recommendations, feedback and reviews for day to day decisions. From the best deal at the nearest supermarket to the newest movie released last week, word of mouth has always played an important role in …

Review of the week : Pantene Pro-V Foam Conditioner

Shivank Blog

This week we chose a review of the Pantene Pro-V Foam Conditioner. This review was written by a customer who took part in product testing. The customer is an expert in this product domain which makes the observations particularly valuable to the brand. The Pantene Pro-V Foam Conditioner has 767 online reviews on Amazon.de to this date. This product has an average …

Review of the week: Logitech G502 Gaming Mouse

Shivank Blog

This week we chose a review of the Logitech G502 Gaming Mouse. This review was given by a new customer of the brand who had previously owned the Razer Deathadder 2013. Despite being happy with the mouse from Razer, this customer decided to switch to the Logitech mouse. The Logitech G502 Gaming Mouse has 1063 online reviews on Amazon.de and 135 …

Review of the week: Air Wick Freshmatic

Cecilia Lopez Blog

This week we bring you another online review in which the customer service is discussed. This customer thought they had received a defective product and felt, of course, unsatisfied. However, after a very pleasant experience with the customer service department, they did not only found out the cause of the problem but completely changed their perception of the brand. The product in question …