Review of the week : EA Sports FIFA 17

Shivank Blog

The EA Sports FIFA franchise has been a major contributor of EA’s success over the past 2 decades. Not only has the game been hugely profitable, it has brought millions of new fans to the game of football. As a result, EA now has a diverse group of consumers with varying expectations on how the product should be improved each …

Review of the week : Brother

Shivank Blog

Brother Industries, Ltd. is a Japanese multinational electronics and electrical equipment company headquartered in Nagoya, Japan. Its products include printers, desktop computers, sewing machines, large machine tools, label printers, typewriters, fax machines, and other computer-related electronics. This week’s review of a latest state of the art Brother Printer evaluates how the company can improve its sales worldwide, by better understanding …

Review of the week : Lancome Teint Idole Foundation

Shivank Blog

Lancome has been a subsidiary of L’Oreal for over 50 years. During that time, the brand has made a name for itself through its associations with actresses, supermodels, artists and performers. As this week’s review shows, the emphasis on branding could be leading to compromise on product development. Lancome needs to use insights from its customers to fix the issues …

Review of the week : Braun Multi Grooming Kit MGK3020

Shivank Blog

Braun has been at the forefront of shaving and grooming technology for decades. The successive acquisitions of the company by corporations such as Procter and Gamble and De’Longhi have been as a result of the company’s continued growth and impact worldwide. Having built a loyal customer base through a high standard of product quality, the company needs to maintain its …

Don’t be the next Pepsi or Nivea: Start Using Consumer Insights to Influence your Advertising

Shivank Blog

Our world today is constantly changing. Customers are continuously moving to new platforms every day and brands are having to build cross platform experiential channels to meet that migration. Given such a rapidly evolving and digitally connected world, the onus is on the brands to authentically reach out to their customers, else they risk losing them in the long term. …

Review of the week : Van Gogh Museum

Shivank Blog

  Honoring Van Gogh’s Legacy The Van Gogh museum in Amsterdam warmly receives millions of visitors every year. Being one of Amsterdam’s prime attractions the museum has made a name for itself due to its wide array of art displays including those by contemporaries of Van Gogh. As this week’s review shows, the museum has the potential to further boost …

Review of the week : Segway MiniPRO

Shivank Blog

Should Segway fix what isn’t broken? Over the last decade, Segway has created a niche market for itself. As this review shows, on the whole the company has a great product and loyal customers. However, there is scope for improvement and even potential for the company to diversify its product range. It remains to be seen whether Segway will listen …

Review of the week : “Disneyland or Dismaland?”

Shivank Blog

Does Disneyland need a change of strategy? For decades, Disneyland has been a cherished attraction for millions of people around the world. Disney’s efforts to create a magical and fun place has resonated with generations. However, this week’s review shows that while Disney continues to attract loyal crowds, it needs to make changes to its customer experience in order to …

Review of the week : “There were better cameras in 1980’s than Polaroids today!”

Shivank Blog

Is Polaroid still stuck in the dark ages? Decades ago Polaroid cameras were in great demand. After the introduction of digital photography the company lost its market share. While Polaroid has introduced a variety of cameras that try to capitalize on its unique selling point of instant tangible pictures, the quality of these cameras may not be good enough for …

Review of the week : “Nike is Fake Shoes!”

Shivank Blog

Nike has a Fake Shoes Problem Amazon has surpassed Walmart in total revenues and sales. Retail outlets are progressively losing business to online marketplaces. As the struggles of established brands such as Aeropostale and Abercrombie & Fitch show, adapting to the evolving trends of the modern consumer can be challenging for any brand. While Nike continues to outperform Adidas, it …